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Niseko Property Market Review

August 2021

Category: Property

Overview

In a broader sense, the highly tourist-reliant alpine resort area of Niseko has remained attractive to real estate developers and international hotel operators during the pandemic. Overseas investment sentiment has been positive, highlighted by projects such as Six Senses/Wealth Management Group (100 keys), Moxy/YTL Corporation Berhad (310 keys), and Copello/Shenning Investments (219 keys).

NISEKO’S PRIMARY REAL ESTATE MARKET

Also, new developments, namely New World La Plume Niseko Resort and Matie Niseko recently launched in the 2021 summer season. Hence, the 2021 Niseko property market has hit a high in new project/off plan transactions of USD 2.69 billion.

Although the current worldwide economy remains uncertain, domestic and foreign developers in Niseko are receiving strong demand for land acquisitions of residential plots.

A number of projects are reporting inspection cancellations from offshore buyers, however, there are luxury real estate projects that are completing. Another segment seeing demand from bargain hunters is luxury penthouses or multi-million-dollar holiday homes.

Commercial and retail rental rates have retreated due to a lower number of tourists . However, based on the Ministry of Land, Infrastructure, Transport, and Tourism in 2021 , the average land appraisal in Kutchon has continued to rise by 25% y-o-y, making it the highest growth rate in Japan.

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C9 Insider opinions

1
Growth rate in Niseko’s condominium market prices has risen by 11% compared to 2020. Average unit sales median price is USD 17,056 per square meter.
2
A number of completed projects are offering sales promotion discounts from 5% – 10% to shift inventory.
3
New accommodation tax rate at 2% of nightly room rate has been implemented versus old system of per person charge on a flat rate basis.

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