Phuket International School Market Review 2026
Furano Tourism and Property Market Review
November 2021
Category: Tourism | Property
Overview
Pre-COVID in 2019, Furano played host to over 1.8-million travelers. While domestic tourist arrivals have stayed fairly static, international visitors pushed up by 12% between 2015–2019. The double-digit growth figures mirrored rising demand for resort grade residential properties. C9 Hotelworks research indicates that repeat visitors are often converted to property buyers as they become destination loyal.
LAND APPRECIATION COMPARISONS
Furano land prices reflect a recovery trend that is improving in 2021. Based on Japan’s Ministry of Land, Infrastructure, Transport, and Tourism, the average land price in each key train station showed a broad market-wide appreciation trend.
Nakafurano’s land prices are significantly higher at 83%, whereas the price reached 33% in Kitanomine. Land values have been fueled by the rising number of tourist arrivals in recent years and accelerated by the development of resort grade residential projects.
Local, international developers, and investors are currently buying vacant land plots in prime locations to develop hotels and residential projects.
Furano has experienced a residential-led tourism trajectory similar to Niseko in the early 2000’s. While hotel development remains largely unbranded, this will change as international airlift grows and favorable investment sentiment mounts.
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C9 Insider opinions
1
In 2021, sales in the resort grade residential market hit USD78 million in transaction values. Properties priced under USD1 million represent 58% of total inventory.
2
Two-bedroom units (34%) are the most popular layout, followed by three bedrooms (29%). There is strong demand for buyers who are families with children.
3
The area’s hotel supply is clustered at Furano Ski Resort (75%) and key tourist attractions in Biei (12%), Nakafurano (6%), and Kamifurano (5%).
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