Samui Hotel Market Update 2018
September 2018
Category: Hotels
Overview
Samui International Airport, as the major gateway to Koh Samui, is benefiting from a growing number of international flights and an expanded portfolio of codeshare partners. Following the doubling of international passenger arrivals in 2016, the number continued to increase with growth of 15% in 2017. Surat Thani Airport is increasingly an alternative access point to Samui, where aircraft arrivals rose significantly last year by 19% to 8,228 flights. Passenger arrivals at nearby Surat Thani also uplifted by 12% to 1.1 million.
SAMUI INTERNATIONAL AIRPORT ARRIVALS
Mainland China continue to be the fastest growing overseas source market, followed by Germany with 35% growth as of the second quarter of 2017. The market-wide hotel performance showed an increase in both average daily rate (ADR) and occupancy, which grew by 4.4% and 2.7% respectively as of Q2 2018 compared to the same period of previous year.
Future developments continue to focus on the upscale tier with a total of 9 hotels in the pipeline. As a growing trend in all of Thailand’s resort markets, the majority of the new properties will be affiliated with international brands.
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C9 Insider opinions
1
Tourism revenue hit THB 31 billion for the first two quarters of 2017, representing a 16% year-on-year growth, with over 91% contributed by foreign visitors.
2
Average length of stay remains approximately 5 nights on the island with a shorter length of stay for Mainland Chinese and Thai visitors.
3
Bangkok Airways began codeshare service with El Al Israel Airlines this year and Thai Airways has ended their Bangkok – Koh Samui route from the beginning of September 2018.
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