Samui Property Market Update June 2025

Overview

Samui’s THB30.3 billion residential market is in transition as new condominium developments emerge. Historically defined by small-scale luxury villa developments such as The Estates Samui and Samujana, Samui’s property market has gradually evolved as its appeal has broadened in recent years, supported by rising international arrivals and increased global exposure. This has led to the emergence of new types of residential development, with two large-scale condominium projects, Anava Samui (564 units) and Wing Samui (533 units), under development. These projects reflect an expansion of supply into larger-scale developments and a more diversified residential supply on the island.

SAMUI RESIDENTIAL PROPERTY SUPPLY LEVEL

Today, the primary market, composed of developer-owned units available for sale, comprises 2,882 units across 117projects, representing a total market value of THB30.3 billion. The majority of the supply is located in Bo Phut, a central submarket encompassing key areas such as Chaweng Beach and the vicinity of Samui Airport, accounting for 2,030 units across 66 projects, or 70% of the supply by number of units. Other key submarkets include Maret (15%), Mae Nam (9%), and Ang Thong (3%).

Samui’s property market comprises a large proportion of secondary residences and investment properties, with the independent villa rental market recording a 34% increase in supply year-on-year as of January 2025. The increase in available inventory has heightened price competition, placing downward pressure on average nightly rental rates, which declined to THB13,012 in Q1 2025, an 11% decrease compared to the same period in 2024. Despite lower rates, occupancy rose by 5.7 percentage points to 71.5% over the same period.

A forward-looking view of Samui’s property market highlights an ongoing shift, with supply expanding through more high-density resort-style condominiums and growth extending outward from Bo Phut to neighboring submarkets such as Maret and Mae Nam. As the property market continues to grow, the impact of rising supply and increasingly diverse offerings on the short-term rental market will become more significant.

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