ACCOR All Seasons Up In The Air

Category: Hotels, Posted:29 Feb 2012 | 06:00 am

Last year's announcement that ACCOR was integrating the All Seasons brand into Ibis brought about much conjecture over the issue of owners conversions.
Now a few road bumps have been hit in Thailand with the departure of properties in Bangkok's Victory Monument and Sathorn.
It remains unclear what will happen in Phuket where the French chain has existing and planned properties under the brand.
ACCOR is in familiar territory on rebranding strategies after a reformation of the Sofitel brand took place a few years ago which was timed to the launch of Pullman.

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