TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

AirAsia Vietnam Joint Venture Mirrors Thailand Strategy

Category: Tourism, Posted:27 May 2010 | 06:00 am

In what will no doubt be a surge for both tourism and business in Vietnam is the recently announced joint venture between leading budget airline AirAsia and VietJet Air.
Adopting a similar strategy to how the carrier expanded in Thailand with the Thai AirAsia model, clearly the structure allows a far easier method of penetrating domestic markets which are traditionally highly restructured to incursions by international operators.
There does remain the danger and volatility to creating a network based on joint venture companies which could see brand standard variances and differing financial models in the long term though.
As for now AirAsia certainly is rapidly becoming one of the most prolific success stories in the region.

Other News

Read more

The C9 Sessions – The Growth of Branded Residences in the Philippines

Category: Real estate, Posted:23 Jan 2025 | 11:33 am Branded residences and mixed-use projects are becoming a significant player in Philippines’s hospitality space. As property developers, real estate investors and property buyers are learning, this is a complex space that requires well-structured projects. Join us for a unique 90-minute learning session about all the moving parts in this rising marketplace. The session will feature […]
Read more

Video Sessions From Thailand Tourism Forum 2025

Category: Hotels|Real estate|Tourism, Posted:22 Jan 2025 | 08:18 am In case you missed the Thailand Tourism Forum 2025 in Bangkok last week or did attend, and want to rewatch some sessions please find video links to all below. The event drew over 1,000 attendees and was the 14th year for TTF. We look forward to returning in 2026, but for now please enjoy the […]
Read more

Gamechanger: Phuket’s 80-Meter Development Height Restriction Repealed

Category: Hotels|Real estate, Posted:31 Dec 2024 | 11:19 am One of the most significant changes to Phuket’s real estate sector this year is the repeal of the 80-meter development height limit. In a recent Government Gazette, the Thai Cabinet approved a re-zoning proposal by the Minister of Natural Resources and Environment, which now allows development in Zone 6 of Phuket to extend up to […]
SiaJai logo

Thailand's Leading Homecare Marketplace