And Now Another Brand From Starwood

For those hoteliers caught up in the lifestyle space we have yet another new hotel brand to keep track of.
Starwood has rolled out a new soft or white-label offering tagged as Tribute Portfolio.
It's not short and certainly is a bit wordy, but it's now part of the group's ten brand offerings.
In a nutshell Tribute is a four star offering aimed at the independent upper upscale sector.
Earlier this year Starwood's CEO Frits van Paasschen resigned with criticism from Wall Street that the group has not rolled out enough new brands in recent times.