More than 2,000 hospitality professionals attended BEING Thailand, RISE and PHIST across the first two weeks of September 2026, held at Laguna Phuket. The turnout confirms what the format was built to test: one flight into Phuket now covers three of the region’s sharpest hospitality events.
BEING Thailand 2026 opened the run on 2 September at Angsana Laguna Phuket. RISE followed on 3 September at SAii Laguna Phuket. PHIST closed the series on 7 September, back at Angsana Laguna Phuket.
The combined attendance carries a signal for Phuket hotels beyond the events themselves. A destination able to host three back-to-back industry gatherings inside a single week is functioning as a meeting place for the region, not only a leisure market. That has direct implications for how Phuket properties think about meeting space, food and beverage, and shoulder-season yield.
C9 Hotelworks co-founded all three events as not-for-profit platforms built around one idea: hospitality’s hardest questions get better answers in events built for learning, connection and the exchange of ideas. The 2026 turnout is proof that the model works, and that the industry keeps showing up for it.
Check out the highlight reels from all three events:
We look forward to seeing you at our next event for the C9 Sessions will be 3rd of November 2026 at SAii Laguna Phuket. A program will be released soon.
