Best Western Goes Vib

Category: Hotels, Posted:27 Apr 2015 | 06:00 am

Best Western International is widely focused on a new brand offering Vib.
Aimed at the lifestyle boutique segment the brand is positioned at the upper midscale tier.
Smaller rooms, bigger lobbies and technology are it's stated ambitions.
A first stop in Asia for Vib will be a new build hotel in Seoul which will roll out in 2017.
One thing missing from the promo on the brand is pronunciation? Do you say vibe, or veeb?

Other News

Etro to Launch First Fashion Branded Residences in Thailand in Phuket

Category: Real estate, Posted:09 Apr 2025 | 19:40 pm Etro, the Italian luxury fashion house, is expanding its global presence by introducing its first branded residence in Thailand. This development represents Etro’s second branded residence project worldwide, signaling the brand’s entry into the high-end real estate market. Located in Phuket, a prominent resort destination, the Etro Residences Phuket is poised to cater to international […]

Game-Changing 1,000 Rai Integrated Resort Town for Khao Lak’s Memories Beach

Category: Hotels|Real estate|Tourism, Posted:28 Mar 2025 | 09:09 am Khao Lak’s iconic Memories surf beach is set to undergo a major transformation into a green-focused resort town named Matalay, which translates to “come to the sea.” Global design firm Gensler has created a master plan that reimagines the area, integrating the existing Memories Beach and surf facilities into a vibrant surf village with sustainable […]

The C9 Sessions: Phuket Property Pulse – Mid-Year Edition

Category: Hotels|Real estate, Posted:25 Mar 2025 | 08:24 am Here is an amazing opportunity to get up close and personal with one of Phuket’s most prominent luxury hospitality advocates. The session features a candid conversation with Dr. Allan Zeman, whose game-changing developments have created a global following. Join us for fast-paced, in-depth 90-minute learning session updating the Phuket property sector for mid-year 2025 and […]

More Insider News