Big Event Syndrome Hits London Businesses

The built it. They came. But there are mounting questions about the financial benefits to London from the 2012 Olympics.
Widespread media reports pm both the hospitality and service sector has merchants complaining about low visitor spending and empty hotel rooms.
There is considerable debate on the impact of Olympic-like spectacles and a knock on effect known as "big event syndrome.'
In the case of London which already enjoys such strong demand, the issue may be has high yielding business been displaced and at what cost to the bottom line?