Breakfastarian Movement Blossoms

One buzz term that has gained pace recently is breakfastarian.
Loosely the name is connected to those who don't necessarily restrict their breakfast meals to morning but consider a little breakie appropriate in the afternoon or evenings.
McDonalds has announced a move into the sector following a select few other fast food and full service restaurants offering breakfast up anytime.
For hotels Hyatt has continued to be a pioneer in their liberal policy of breakfast when you want it.