C9 Hotelworks Release Definitive Asia-wide Branded Residences Report

C9 Hotelworks Release Definitive Asia-wide Branded Residences Report

Branded residences in Asia see record supply worth USD26.6 billion according to C9 Hotelworks new research report. The market shows a rising proportion of standalone and mixed-use developments, with a growing presence of brands beyond hospitality.

The branded residences sector in Asia has achieved a record-breaking supply value of USD26.6 billion, comprising 68,001 units in total. Thailand leads the market with a 23.3% share, followed by the Philippines (17.3%) and South Korea (11.6%). Emerging markets such as Malaysia, Vietnam, and India collectively account for 24.5% of the total market share.

Over the past four years, the sector has experienced robust growth, expanding at a compound annual growth rate (CAGR) of 11%, with strong prospects for continued development. From 2025 onwards, an additional 43,100 units across 180 projects are expected to be completed, nearly doubling the existing supply of branded residences in the region. Thailand currently has the highest number of launched units in the primary market, with 12,656 units across 55 projects, while Vietnam has the largest number of upcoming units, with 11,390 announced but not yet released for sale from 36 developments.

The sector is undergoing a significant transformation in development types, with a rising preference for mixed-use and standalone branded residences. Between 2020 and 2024, mixed-use and standalone developments have grown to represent 30% of completed projects. This marks a significant increase from their 14% share recorded before 2020 when branded residences were primarily developed alongside hotel components.

Complementing this shift, recent trends reveal a growing presence of branded residences launched by brands outside the hospitality sector. These non-hospitality brands account for 5% of the units on the market, with 90% concentrated in urban locations. A key project exemplifying this trend is the Porsche Design Tower Bangkok, an ultra-luxury branded residence with prices ranging from USD15 million to USD40 million, highlighting the increasing involvement of non-hospitality brands in this sector.

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