TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

Capella and Franklyn Hotel Chains Target Thailand Growth

Category: Hotels, Posted:02 Apr 2009 | 07:52 am

West Paces hotel brand Capella which made its Asian hotel debut in Singapore on the weekend is eying Thailand as an area of growth. Founded by ex head of Ritz Carlton Horst Schulze the brand is competing with upper tier operators including Ritz, Four Seasons, Mandarin Oriental, Peninsula and St. Regis. With only 111 rooms the Singapore property in Sentosa is tapping into the urban resort market much like that of Bangkok's Sukothai.
While also in Singapore Stein Hotels have rebranded the chain as Franklyn Hotels and Resorts and announced that Thailand is high on their development objectives. With the recent investment by the island republic's KOP Group the intention is to position the brand along the lines of AMAN, Morgan, Como and Starwood. Currently the chain operates a number of properties in the UK and continental Europe.
Given the deep brand penetration already here by many of the major group's we'd expect these brands to be entering the Phuket market in the coming years.

Other News

Read more

Asia Pacific’s Premier Branded Residences Event Coming 25th June in Bangkok

Category: Hotels|Real estate, Posted:02 Jun 2025 | 09:30 am Join us for the inaugural Branded Residences Forum Asia 2025, the first and largest event in Asia Pacific dedicated exclusively to the branded residences sector. Organized by Bench Events and C9 Hotelworks, this landmark forum will bring together top developers, hotel brands, investors, and industry leaders shaping the future of branded real estate. Taking place […]
Read more

C9 Sessions Traveling to Koh Samui For Tourism, Hotel & Property Market Update

Category: Hotels|Real estate|Tourism, Posted:23 May 2025 | 15:34 pm Join us for a dynamic 90-minute learning session about Koh Samui’s Tourism, Hotel, and Property Market.  Gain valuable insights into the latest numbers, trends, and outlook in this  fast-paced, in-depth session presented by C9 Hotelworks. What to Expect: A comprehensive overview of the current market landscape and forward-looking outlook from C9 Hotelworks Key data on […]
Read more

Thailand’s Spiritual Travel Boom: A New Path for Wellness and Cultural Discovery

Category: Hotels|Tourism, Posted:20 May 2025 | 11:08 am The report Spiritual Travel Thailand by C9 Hotelworks and Guestasy explores the growing trend of spiritual travel, emphasizing Thailand’s rising role as a global hub for this niche yet rapidly expanding segment of tourism. Driven by rising mental health awareness and a collective yearning for purpose, particularly among Gen Z and Millennials, spiritual travel is […]
SiaJai logo

Thailand's Leading Homecare Marketplace