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China Takes On Club Med

Category: Hotels, Posted:27 Jun 2013 | 08:49 am

It looks as if a deal will be struck in the takeover bid of hospitality giant Club Med.
A pairing of the Chinese group Fosun International and French private equity firm AXA looks set to succeed in controlling the chain.
The move comes at a time when the group has already been shifting away from legacy markets and is focusing on China.
With a move from being leveraged into Europe plans call for wider expansion into South America and also Eastern Europe.
While the chain has drifted in recent years away from it's all-inclusive focus, it will be interesting to see where the brand DNA will go given the changes in ownership.

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