How Can Asia Tap South African Travelers?

Yesterday I came across a good travel read from Khiri Travel about how Asia can tap into the outbound South African market.
Last year in 2013, 5.7 million South African's ventured overseas. It's expected this year over 21,000 will visit Thailand but how to get more?
One key plus to capturing the upside is that air connections are simple – Thai, Singapore Airlines all ply the route. Another good alternative are Middle Eastern carriers like Emirates which fly into Phuket.
Reading feedback from World Travel Mart Africa, one misconception is that South African's think Thailand is a seasonal destination and should only come between November and February.
Strangely safety concerns are also rife, given Asia for many remains an unknown.
As Thailand tries to spur tourism recovery, a lot can be said for giving South Africa a bit of face time.