Hua Hin Eyes Phuket Lifestyle Market

Leading Thai resort and property market Hua Hin is increasing its focus on attracting a broader range of customers to it's tourism and real estate sector.
One leading project to watch is the THB5 billion Bluport Hua Hin Resort Mall which is a joint venture between The Mall Group and the Proud Group. The latter is the owning company of the nearby InterContinental resort.
It's expected that the entry will have a similar effect that Central Festival has had in Phuket and Pattaya, in terms of being a key demand generator.
While Phuket has enjoyed it's strategic advantages over the past few years in terms of a wide array of international standard retail malls, golf courses, schools, hospitals and marinas, other destinations are rapidly entering the playing field.