Japanese Luxury Brand Hoshinoya Heads To Niseko
Leading Japanese hotel operator Hoshino has inked a deal for a luxury resort in Niseko with developer Zekkei Properties.
Located in a prime ski-in and ski-out location in Upper Hirafu Village, the 62-unit hotel and residence property will be named Hoshinoya Lodge Niseko.
With one of Hirafu’s best locations, the site was formerly occupied by the Yamada Onsen and was the first onsen hotel in the area.
An opening date is planned in late 2026. with construction starting in the summer of 2023.
Zekkei is a well-established developer with a strong track record of luxury properties in Japan, Thailand, China and Hong Kong SAR.
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