Khao Lak & Phang Nga Hotel Market Coming Of Age as Demand Rises

According to C9 Hotelworks newly released Khao Lak and Phang Nga Hotel & Tourism Market Review 2025, there is a rising tide of travelers who fly to Phuket and head North up over the bridge to the mainland.  A second Marriott namesake hotel has opened in Khao Lak, and the new integrated resort community Matalay is driving positive investor sentiment.

Looking at full-year data, the European long-haul market lifted Phang Nga occupancy to 79%, and Khao Lak’s 2024 RevPAR surged 30% compared to pre-pandemic 2019 levels.

In 2024, Phang Nga welcomed a total of 4,142,571 guest arrivals at accommodation establishments, reflecting a strong recovery with a 23% year-on-year increase from 2023. This positive momentum continued into the first quarter of 2025, with 1,105,454 guest arrivals, an increase of 9% compared to the same period in the previous year. These trends highlight the province’s sustained growth in tourism demand.

European travelers accounted for 78% of total international guest arrivals in 2024, reaffirming Phang Nga’s position as a key long-haul leisure destination. Additional contributions from Asia at 8%, Oceania at 7%, and the Middle East at 7% highlight an increasingly diverse international visitor base. The strong performance has been supported by increased international flight capacity during the winter season, Thailand’s visa exemption policy for 93 countries, and improved air connectivity, all of which have contributed to the continued growth in tourism.

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