Langham to Launch China Brand

Category: Hotels, Posted:18 Aug 2014 | 06:00 am

Come September Hong Kong based Langham Hospitality Group will launch a new China brand.
At the same time the Eaton flag will be repositioned to a younger target audience.
The industry is speculating about the future of Langham Place given the core brand remains focused on luxury.
Once launched Langham will pursue a three tier multi-brand expansion strategy.

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