Literary Hotel Brand Hemingway Launches

For the most part celebrity hotel brands have been created by the living i.e. Trump or Armani but now comes news that a new Hemingway hospitality brand has been launched.
With an agreement by the estate of the late, great classic author a global licensing agreement has been put in place.
With a stated objective of travel adventure, the brands touch points include properties must be located in areas which relate to Ernest Hemingway's books, travels or offer similar exotic locations.