TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

New Report On Samui’s Hotel Recovery, From C9 Hotelworks

Category: Hotels|Tourism, Posted:05 Jun 2024 | 18:01 pm

A resurgence of Samui tourism has been fueled by domestic travelers, with 69% Y-O-Y growth. Muted Chinese traveler demand pushes hotels to diversify source markets and adapt to a changing landscape according to C9 Hotelworks new Samui Hotel & Tourism Market Review.

In 2023, Samui hosted 3,541,821 visitors, evenly split between domestic and foreign travelers, marking a shift from the pre-COVID dominance of overseas tourists. The gap between airport arrivals and visitors at registered tourist accommodations reflects that many visitors came by ferry from the mainland. A domestic influx has been crucial in driving the recovery, with the total number of registered hotel guests surpassing 2019 levels by 1.5 times. Airport passenger arrivals trailed, closing the year at 94% of pre-COVID level, with a total of 1,208,364 passenger arrivals.

Diving into the international sources markets, the lower volume of Chinese travelers, previously one of the key source markets, now constitute less than 4% market share. This has been replaced by increased travelers from Europe, USA and a re-emerging Israeli market. The new mix of foreign travelers has resulted in a longer average length of stay.

Samui’s tourism legacy was previously influenced by its limited gateway and reliance on Bangkok Airways, leading to higher travel costs compared to its regional counterparts. Nevertheless, the limitations have also allowed the island to attract high-spending tourists which are favorable for hotel operators and maintain its position as a premium beach resort destination.

However, the cycle is expected to gradually shift as the government and Samui International Airport plan for expansion of the airport and adding a cruise terminal to increase traffic to the island. The entry of Scoot Airlines from Singapore and new routes promise further growth in the near future with an increased number of regional upscale travelers Looking at the current momentum, the island-wide 2024 Q1 hotel RevPAR has already outperformed 2023 and may close at a 5-year historical high.

To download and read the full C9 Hotelworks Samui Hotel & Tourism Market Review CLICK

Other News

Read more

New C9 Hotelworks Phuket Hotel and Tourism Report Released

Category: Hotels|Tourism, Posted:05 Feb 2025 | 10:44 am C9 Hotelworks has released its new Phuket Hotel and Tourism Market Review 2025. Phuket’s tourism market in 2024 continues its trajectory toward full recovery, underpinned by significant growth in Russian and Indian arrivals, alongside government-led visa-free travel initiatives. Passenger arrivals for the year reached 8.65 million, reflecting a 23% increase compared to 2023 and just […]
Read more

The C9 Sessions – The Growth of Branded Residences in the Philippines

Category: Real estate, Posted:23 Jan 2025 | 11:33 am Branded residences and mixed-use projects are becoming a significant player in Philippines’s hospitality space. As property developers, real estate investors and property buyers are learning, this is a complex space that requires well-structured projects. Join us for a unique 90-minute learning session about all the moving parts in this rising marketplace. The session will feature […]
Read more

Video Sessions From Thailand Tourism Forum 2025

Category: Hotels|Real estate|Tourism, Posted:22 Jan 2025 | 08:18 am In case you missed the Thailand Tourism Forum 2025 in Bangkok last week or did attend, and want to rewatch some sessions please find video links to all below. The event drew over 1,000 attendees and was the 14th year for TTF. We look forward to returning in 2026, but for now please enjoy the […]
SiaJai logo

Thailand's Leading Homecare Marketplace