TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

New Samui Report Released By C9 Hotelworks

Category: Hotels, Posted:06 Sep 2018 | 16:58 pm

While most of Thailand’s resort markets struggle with an onslaught of mass tourism, Koh Samui has remained a ‘calm in the middle of a gathering storm’ inthe numbers driven industry.  While low-cost airlines have tapped into Asia’s soaringconsumer class in most destinations, creating dizzying growth numbers, the island’s privately-owned airport has allowed for poised and sustained development over the past five years.

According to our new report Samui Hotel Market Update 2018, international passenger arrivals at Koh Samui’s airport over five years doubled in 2016.  Last year it rose another 15% over the previous year.  Two factors that come into play in the airlift storyline is Bangkok Airways proliferation of code-share agreements along multiplication of more regional direct routes.

Accessing the domino effect on hotel performance according to leading hospitality data provider STR is that the past three years has shown a defined uptick in Koh Samui’s hotel performance. Speaking of data, in numbers from the Thai Hotels Association (THA) reflect a market-wide RevPAR increase as of the end of June of 7%, comparing year-on-year figures.

On the topic of the upscale boutique nature of destination tourism, clearly the island’s appeal to upscale travelers stems from both intrinsic barefoot luxury that is complemented by global brands such as Four Seasons, W, Conrad, InterContinental and the recently opened Ritz-Carlton, but also a rising tide of wellness focused resorts.

Further to our market research, wellness properties such as Kamalaya, Samahita and Vikasa attract year-round visitors, have strong appeal overseas, at in fact trade far less seasonally than many of the legacy properties.  Not only is occupancy a strong point but a longer average length of stay, loyalty in terms of returning guests and direct booking are key attributes.

Looking ahead, C9’s research points out the growing influence of Mainland China which is linked to Bangkok Airways plan to expand airlift to that region. This trend can be seen in airport international passenger arrivals that by the end of June this year saw Chinese grow by 58%.  Though, taking a step back, one of the traditional geographic source markets Germany also saw a year-on-year spike of 35% for the same period.  At the end of the day, airlift, a strong brand offering and developing wellness sector bode well for a sustainable growth profile for Koh Samui.

To download and read the entire report, click on the following link:

https://c9hotelworks.com/downloads/samui-hotel-market-update-2018-09.pdf

 

 

 

Other News

Read more

From Spas to Longevity: Phuket Evolves into a Global Wellness Tourism Leader

Category: Hotels|Real estate|Tourism, Posted:29 Nov 2024 | 08:10 am Wellness tourism is in great shape. One of the fastest growing areas of the tourism industry, the sector has grown from a niche market for committed health seekers to become a THB 219 trillion (USD 6.3 trillion) global powerhouse. At the heart of this revolution is Asia Pacific, which accounts for 30% of the worldwide […]
Read more

C9 Session Today On Phuket’s Wellness Sector for Hotels, Tourism and Real estate

Category: Hotels|Real estate|Tourism, Posted:27 Nov 2024 | 07:30 am There is still time to register for today’s C9 Session (Wednesday 27th November 2027, which will be held at the Amora Phuket Resort Bangtao. How is Longevity and a health-focused lifestyle changing the face of the wellness industry? Join us for a unique 90-minute learning session featuring experts from international medical wellness, tourism, resort and real […]
Read more

New Onyx and Equatorial JV Hotel for Kata Phuket

Category: Hotels|Real estate|Tourism, Posted:19 Nov 2024 | 09:27 am A new 180-room branded property, the EQ Phuket has been announced for Kata Beach. The property, which is located next to Club Med, was developed by a joint venture between Thailand’s Onyx Hospitality and Malaysia’s Equatorial Group. Investment into the project is THB2.5 billion (approximately USD72 million). Equatorial Group, a legacy Asian hotel group, has […]
SiaJai logo

Thailand's Leading Homecare Marketplace