PATA Invites Industry To Reshape Thailand Tourism

The Joint Foreign Chambers of Thailand, Skal Thailand and the PATA Thailand Chapter, in cooperation with the Tourism Authority of Thailand, is inviting Thailand's international tourism industry leaders and stakeholders to attend Thailand Tourism Marketing – Mapping the Future at the Shangri-La Bangkok on 19 May. The aim of "Mapping the Future" is to let all English speaking stakeholders, both Thai and foreigners have a clear say in the future of tourism in Thailand.

Four key themes will be explored during one-day forum: 1) strengthening the Thailand brand image 2) promoting sustainable tourism, 3) e-marketing & social media, and 4) reputation management. Confirmed speakers include Dr. Xu Chen, China Tourism Academy, Beijing; Mr Tim Riches, Chief Growth Officer Asia Pacific, FutureBrand; Dr Thomas Bauer, School of Hotel and Tourism Management, Hong Kong Polytechnic University; Mr Tiwa York, Director Digital Business, Omnicom Media Group; Dr David Beirman, Senior Lecturer – Tourism, University of Technology, Sydney; and Prof. Dr. Frank Go, Chair of Tourism Management, Rotterdam School of Management, Erasmus University.
Breakout 'roundtable' sessions in the afternoon are open-floor giving all attendees a chance to contribute. All sessions will be in English. The cost is only THB 500 per attendee. Fee includes lunch and coffee breaks. For further information or to book, contact the PATA Thailand Chapter. Tel: (+66) 2237 5195-9. Fax: (+66) 2237 5190. E-mail: [email protected].