TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

Sofitel Chain Opening Phi Phi Resort

Category: Hotels, Posted:26 May 2009 | 11:57 am

Krabi's Phi Phi island is set to see the opening of the 147 villa luxury 'A Gallery and Spa' which will be managed by French hotel chain ACCOR under its Sofitel portfolio. Set to open early 2010, the resort is located on 60 rai and reportedly has a project cost of THB 1.3 billion.
The Sofitel brand recently underwent a repositioning with Pullman being injected beneath the Sofitel tier. The stated ambition is to pursue a market luxury strategy for the premium brand that has seen the name come off many of the managed hotels which did not meet the criteria or rebranding's undertaken. In Bangkok as an example there were Sofitel branded properties which have now seen the name come off though still continue to be managed by the chain.
It's interesting to note that Phi Phi branding follows that of the soon to open Ritz Carlton in Krabi, where the name is 'Phulay Bay, A Ritz Carlton Reserve'. There are many in hotel marketing that feel in the case of ultra high end projects that a brand name in some cases may drag down rates to an institutional luxury level; while some Asian owners also have an agenda that management chains come and go and establishing their own identity is the best long term plan for a high value asset such as a hotel.

Other News

Read more

C9 Hotelworks Releases ‘The Phuket Luxury Report’

Category: Hotels|Real estate|Tourism, Posted:01 Nov 2024 | 08:27 am C9 Hotelworks newly released ‘The Phuket Luxury Report‘ explores the rising prominence of Phuket as the leading luxury destination in Southeast Asia. What is driving demand for Phuket’s luxury real estate? The island’s combination of natural beauty, high-end amenities, and competitive pricing draws affluent investors and tourists worldwide. Compared to destinations like Miami, Dubai, and […]
Read more

C9 Sessions Are Back This Thursday, The Phuket Luxury Report

Category: Hotels|Real estate|Tourism, Posted:27 Oct 2024 | 10:38 am The C9 Sessions are back in Phuket this Thursday 31st October 2024.   We have an awesome 90-minute program on luxury real estate, Michelin restaurants, international schools, hospitals and more. Phuket has changed dramatically over the last few years as it has morphed from a tourist haven to a residential destination. The more recent transformation is […]
Read more

C9 Hotelworks New Thailand Branded Residences Report Released

Category: Hotels|Real estate, Posted:21 Sep 2024 | 09:19 am In 2020, Aman Nai Lert Bangkok established a new standard for ultra-luxury branded residences positioning itself as the best-in-market product at the time. Today, the Porsche Design Tower Bangkok, developed in partnership with Ananda Development, has pushed those boundaries further, surpassing THB1 million (just over USD33,000) per square meter. This landmark project not only raises […]
SiaJai logo

Thailand's Leading Homecare Marketplace