Starwood Capital Continues Hotel Brand Overlay

Category: Hotels, Posted:27 Jan 2012 | 06:00 am

Global investment group Starwood Capital have continued their 'value add' overlay into hotel brands with the Postcard Inn flag.
Essentially the cashed up firm is taking on ownership of ailing US based midscale (3 star) resort properties with the aim of repositioning and moving room rates up.
For Starwood the end game is a five to seven year horizon and with the critical condition of the US lodging supply, undervalued assets are readily available.
Management is being outsourced to a third party.
Brand kind Barry Sternlicht's group also owns the luxury Baccarat hotel license which is currently shopping for properties in Asia, and the 1 Hotels eco-chain.

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