Starwood Links Up With Lego

Category: Hotels, Posted:02 Aug 2015 | 06:00 am

A global alliance has been announced between Starwood's Le Meriden brand and Lego.
All children staying at the group's hotels up to age twelve will receive a free Lego toy.
A key driver of the initiative is Le Meridien's strategy to generate loyalty amongst traveling families.
Expect more global chains to follow the move, given the propensity of hotel group derivative behavior.

Other News

Gamechanger: Phuket’s 80-Meter Development Height Restriction Repealed

Category: Hotels|Real estate, Posted:31 Dec 2024 | 11:19 am One of the most significant changes to Phuket’s real estate sector this year is the repeal of the 80-meter development height limit. In a recent Government Gazette, the Thai Cabinet approved a re-zoning proposal by the Minister of Natural Resources and Environment, which now allows development in Zone 6 of Phuket to extend up to […]

C9 Hotelworks Release Definitive Asia-wide Branded Residences Report

Category: Hotels|Real estate|Tourism, Posted:12 Dec 2024 | 08:30 am C9 Hotelworks Release Definitive Asia-wide Branded Residences Report Branded residences in Asia see record supply worth USD26.6 billion according to C9 Hotelworks new research report. The market shows a rising proportion of standalone and mixed-use developments, with a growing presence of brands beyond hospitality. The branded residences sector in Asia has achieved a record-breaking supply […]

From Spas to Longevity: Phuket Evolves into a Global Wellness Tourism Leader

Category: Hotels|Real estate|Tourism, Posted:29 Nov 2024 | 08:10 am Wellness tourism is in great shape. One of the fastest growing areas of the tourism industry, the sector has grown from a niche market for committed health seekers to become a THB 219 trillion (USD 6.3 trillion) global powerhouse. At the heart of this revolution is Asia Pacific, which accounts for 30% of the worldwide […]

More Insider News