Starwood's W Brand Gaining Asian Traction

Talk to any hotelier when referencing boutique, hip lifestyle hotels and chances are that the single letter W is bound to come up. While having a relatively small footprint in Asia all that looks to change with a trio of openings coming up.
First up is the W Retreat in Samui set to launch shortly, followed by another Retreat in Bali's Seminyak area; while next year will see the W Bangkok debut in Sathorn. As for Phuket there are have been no announcements of the brand entering the island, though it looks to be just a matter of time.