Thailand Chain Launches Avani Brand

Bill Heinecke's Anantara chain have announced a second upscale brand which will operate one level below the group's core offering.
Christened as Avani Hotels and Resorts the first launched under the namesake will be in Sri Lanka later this year.
Minor now has a brand stable which also includes the recently acquired Australian chain Oaks which operate mainly in the serviced apartment sector.
Clearly a reshuffle will have branding and advertising agencies grinning with new work coming to the table