The C9 Sessions – The Growth of Branded Residences in the Philippines

Branded residences and mixed-use projects are becoming a significant player in Philippines’s hospitality space. As property developers, real estate investors and property buyers are learning, this is a complex space that requires well-structured projects.

Join us for a unique 90-minute learning session about all the moving parts in this rising marketplace. The session will feature leading experts from international brands, international marketing and communications and actual market data.

Another highly relevant topic includes how the current domestic-led real estate market can learn from other Asian markets to attract overseas buyers.

The C9 Sessions is an ongoing initiative by Asia’s leading branded residences advisory C9 Hotelworks in educating the hospitality and real estate industries, inspiring change and advancing entrepreneurial thinking. This event is co-organized with Delivering Asia and supported by The Ascott Limited, Nobu Hospitality, Tajara Leisure and Hospitality Group, Asia Property Awards and The One Atelier. This session will be invaluable for those considering developing branded residences, hotels, mixed-use property, investment and financial institutions, and the real estate industry.

Register here

Event Schedule

Date: Tuesday February 4^th, 2025

Venue: Ascott Bonifacio Global City (BGC) Manila

Registration: 1:00 pm onwards

Session: 2:00 to 3:00 pm

Program

Introduction and Overview of Japan Branded Residences Market

Bill Barnett, Managing Director, C9 Hotelworks

Branded Residences’ Models in the Philippines – A Developers Primer?

Saowarin Chanprakaisi, Vice President, Business Development, The Ascott Limited

Vanessa Koo, Vice President of Business Development, The Ascott Limited

Emerging Trends in Fashion, Lifestyle and Automotive Brands for Residences

Gianfranco Bianchi, General Manager – Asia Pacific, The One Atelier

How Nobu Creates Premium Pricing for Properties

Lee Lin, Regional Director, Asia Pacific, Nobu Hospitality

The Importance of Brands for Luxury Developments

Cyndy Jarabata, President & CEO, TAJARA Leisure & Hospitality Group | Chairperson, PropertyGuru Philippines Property Awards

Reaching International Buyers. How Can Philippine Developers Penetrate New Markets

David Johnson, CEO, Delivering Asia

Attendance is complimentary. Advance registration is required and QR code from Eventbrite is required for entry.