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The Year of Hotel Brand Swapping

Category: Hotels, Posted:15 Feb 2011 | 06:00 am

Forget those wife swapping key parties of the 60's and 70's the latest rage looks to be hotel owners swapping brands and management in Thailand.
Recent changes include Laguna's Sheraton for Angsana, in Bangkok Radisson Sathorn to Anantara, another Radisson on Rama 9 to Golden Tulip, Pan Pacific into Crowne Plaza and in Samui Langham for another regional brand.
As this year is set to experience the highest numbers of hotel transactions in more than a decade expect brand changes to come at lightning speed in the months ahead.
While marriage often leads to divorce, look for hotel owners to start racking up ex-wives or hotel chains at an ever increasing speed.

Other News

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The C9 Sessions. Property Market Update – Thailand’s Short and Long-Term Rental Market

Category: Hotels|Real estate, Posted:03 Mar 2025 | 16:12 pm The C9 Sessions is headed to Bangkok on Tuesday 11th March 2025. One of the hottest topics out there at the moment is Thailand’s rental market.  With a backdrop of surging tourism numbers vacation rentals are in high demand. While on the investment side, longer term letting is becoming an increasingly attractive yield play for […]
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Gen Z Is Disrupting Travel: Slow, Smart & Experience-Driven

Category: Hotels|Tourism, Posted:23 Feb 2025 | 05:41 am The way  Gen Z travels is reshaping the hospitality and tourism industry. Gone are the days of rigid schedules and whirlwind itineraries—this generation is rewriting the travel playbook, prioritizing slow, meaningful experiences over checklist tourism. The NextGen Thai Travelers 2025 Report, released by C9 Hotelworks in collaboration with Dusit Thani College, reveals how over 600 […]
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The C9 Sessions Travel To Singapore For Branded Residences Event

Category: Hotels|Real estate, Posted:20 Feb 2025 | 06:21 am The C9 Sessions will be in Singapore this coming Monday 24th February 2025 in our latest event. Branded residences are becoming a significant asset class in both the real estate and hospitality space. As property developers, real estate investors and property buyers are learning, brands are at the forefront of the trend. Join us for […]
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