RISE 2025 Event Announced – Reshaping Hospitality by Empowering Women
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RISE 2025 – Reshaping Hospitality by Empowering Women is a full-day learning and development event dedicated to advancing women in hospitality. Centered around the theme of rising together, the event provides an inspiring platform for career growth, skill-building, and meaningful dialogue. Attendees will experience a dynamic day that includes a main keynote session, practical workshops, and a series of topical, collaborative roundtable discussions designed to close the day with actionable takeaways. Whether you’re a seasoned professional or just beginning your journey, RISE 2025 empowers participants to grow, connect, and lead with confidence.
Organized by:
C9 Hotelworks, Mrs. B Group and Delivering Asia supported by SAii Laguna Phuket, QUO Global, Creative Concept AV, Phuket Hotels Association, UN Women Asia and the Pacific, Inspiring Women in Hospitality, International Women’s Travel Awards by (TDM) Travel Daily Media.
Who Should Attend:
This event is designed for anyone in the hospitality, tourism, restaurant, and service sectors—from industry professionals and business owners to students, career changers, and individuals looking to build skills or advance in their careers. Whether you’re in hotel management, HR, training, or simply passionate about creating a more inclusive and empowered industry, this day offers valuable learning and practical tools for growth.
Pan Voravee, Founder & Director, Voravee Hospitality
Registration
Advance registration is required and QR code from Eventbrite is required for entry. Tickets are pre-paid and include lunch THB1,200.00. Early Bird price before 30th July is THB900.00
Branded Residences in Asia climbs to a historic high of USD30.7 billion, with Thailand leading by market share, according to C9 Hotelworks new report. Of note, Vietnam is forecasted to lead Asia with one in four branded residence units, recorded as the region’s largest pipeline in data from the newly released Asia Hotel Branded Residences Market Review 2025.
The active pipeline of branded residences in Asia available for sale is valued at USD30.7 billion, comprising 38,893 units across 178 projects. Thailand holds 18% of the market share, leading the region, followed by the Philippines with 12% and South Korea at 11%. There are an additional 28,460 units across 105 projects of future supply that have yet to be released for sale, with Vietnam accounting for 41% of this total.
Over the past five years (2021-2025), the market has expanded at a compound annual growth rate of 10%. The majority of the active pipeline comprises co-located branded residences with a hotel, accounting for 57% of the supply. However, mixed-use developments and standalone branded residences are gaining traction, representing 24% and 19%, respectively. Geographically, the active pipeline is concentrated in urban destinations, which account for 53% of the market, with key cities including Bangkok, Kuala Lumpur, and Manila. Resort destinations such as Phuket, Pattaya, and Da Nang comprise the remaining 47%.
To download and read C9 Hotelworks Asia Branded Residences Market Review 2025 CLICK
In case you missed the Being Thailand 2025 event in Phuket on 19th May 2025, we are circulating videos of the main stage presentations. C9 Hotelworks is proud to have co-organized with QUO Global and Mrs B Group this amazing full-day active event about wellness, wellbeing, and tourism. Over 600 people registered for the event, and we look forward to our next Being session coming soon.
Dee McGuinness, Global Spa and Wellness Director Asia, Minor Hotels & M Spa
Thiti (Time) Samuthrat , MD, MSc, CPO at Bangkok Hospital Network in Phuket | Asst Hospital Director at Bangkok Hospital | Deputy Secretary General of the Thai Medical and Wellness Tourism Association (TMWTA)
Samui Tourism strengthened by 9% growth in air arrivals and 6% rise in cruise visitors, according to the newly released C9 Hotelworks Samui Hotel & Tourism Market Review 2025. On the hotel front, occupancy peaked in January 2025 with an 8% year-on-year increase, while April saw marketwise average rates rise by up to 21%.
From January to April 2025, Samui International Airport welcomed 1,127,832 passenger arrivals, reflecting a 9% increase compared to the same period in 2024. For the full year 2024, total arrivals reached 2,781,564, representing a 21% year-on-year growth and exceeding the 2019 pre-pandemic level of 2,417,246. These figures underscore the island’s strong recovery.
European travelers accounted for 56% of international arrivals in 2024, led by Germany, the United Kingdom, and France. The European market saw double-digit growth over the previous year, supported by enhanced air connectivity through Bangkok Airways and 30 codeshare partners with international carriers across Europe and Australia, including Lufthansa, Air France, and KLM. China ranked as the leading Asian source market in 2024, driven by non-scheduled direct flights connecting Samui with Chengdu and Chongqing via Bangkok Airways, and Xi’an via Tibet Airlines.
Currently, scheduled international flights to Samui remain limited, with Bangkok Airways operating direct services from Singapore and Hong Kong. These flights represented 14% of total flights from January to April 2025, compared to 22% during the same period in 2019.
Samui’s cruise tourism sector has also shown strong performance. The island ranked among the top three busiest cruise ports in Thailand, alongside Patong Bay in Phuket and Laem Chabang in Chonburi. In 2024, Samui received 50 cruise liners with a total of 94,681 passengers, nearly doubling the 32 vessels and 51,227 passengers recorded in 2023. The top five cruise source markets in 2024 were Germany, the United States, the United Kingdom, Canada, and Australia. From January to April 2025, the island welcomed 35 cruise ships carrying 65,792 passengers, reflecting a 6% year-on-year increase.
To download and read C9 Hotelworks Samui Hotel & Tourism Market Review 2025 report CLICK
Join us for the inaugural Branded Residences Forum Asia 2025, the first and largest event in Asia Pacific dedicated exclusively to the branded residences sector. Organized by Bench Events and C9 Hotelworks, this landmark forum will bring together top developers, hotel brands, investors, and industry leaders shaping the future of branded real estate.
Taking place on 25 June 2025 at The Athenee Hotel in Bangkok, this one-day event offers a dynamic program featuring keynote presentations, panel discussions, and curated networking opportunities.
The forum will address pressing topics such as:
The rapid growth of branded residences in Asia, with the market reaching a value of $26.6 billion and over 68,000 units under development
Insights from leaders of top hospitality brands, including Accor, IHG, Four Seasons, Marriott, Minor Hotels Group, and Rosewood, discussing their residential strategies.
Exploration of emerging markets like Japan and India as the next major destinations for branded residential projects.Analysis of financial and legal frameworks behind branded residences, including structuring agreements and optimizing sales and marketing strategies.
Whether you’re an established player or new to this fast-growing sector, the Branded Residences Forum 2025 is your essential gateway to Asia Pacific’s next wave of real estate innovation.
Visit the website for more information and to register, CLICK
Join us for a dynamic 90-minute learning session about Koh Samui’s Tourism, Hotel, and Property Market. Gain valuable insights into the latest numbers, trends, and outlook in this fast-paced, in-depth session presented by C9 Hotelworks.
What to Expect:
A comprehensive overview of the current market landscape and forward-looking outlook from C9 Hotelworks
Key data on hotel performance presented by leading hospitality analytics group STR
A focused feature on the luxury villa rental and management sector
An essential discussion on Thailand’s leasehold property ownership challenges
An exploration of Koh Samui’s evolving real estate market
An introduction to the 2025 Thailand Property Awards
Organized by:
C9 Hotelworks in collaboration with Delivering Asia, Banyan Tree Samui, SKAL International Koh Samui, Hughes Krupica, and PropertyGuru Thailand Property Awards.
About the C9 Sessions:
An ongoing initiative by one of Asia’s leading hospitality and real estate advisory firms, C9 Hotelworks. The sessions aim to educate the industry, inspire innovation, and promote entrepreneurial thinking.
Who Should Attend:
This session is invaluable for professionals in the hotel and tourism industries, property developers, real estate sales and marketing specialists, and professional service providers.
Event Schedule
Date: Monday 9th June 2025
Venue: Banyan Tree Samui, Banyan Ballroom, Koh Samui
Registration: 3:00 pm onwards
Session: 4:00 to 5:30 pm
Program
Koh Samui Tourism, Hotel, and Property Market Update
Introduction to the Thailand Property Awards – 20th Anniversary Edition
Jules Kay, Managing Director, PropertyGuru International (Thailand)
Emerging Greater Koh Samui Property Market
Kara Wang, Director of Sales Channels – Group Property Development, Banyan Group Residences
Attendance is complimentary. Advance registration is required, and a QR code from Eventbrite is required for entry. For more information and to register, go to the following link CLICK
The report Spiritual Travel Thailand by C9 Hotelworks and Guestasy explores the growing trend of spiritual travel, emphasizing Thailand’s rising role as a global hub for this niche yet rapidly expanding segment of tourism. Driven by rising mental health awareness and a collective yearning for purpose, particularly among Gen Z and Millennials, spiritual travel is emerging as a response to modern stress and disconnection.
According to the research, spiritual travel is defined by three key pillars: cultural and community engagement, restorative wellness, and religious or sacred practices. These experiences go beyond relaxation, aiming instead for personal transformation. Activities range from meditation, digital detox retreats, and organic farming to exploring sacred temples and participating in traditional rituals.
The report highlights that stress levels are notably high among younger generations, with 79% of Gen Z and 74% of Millennials reporting increased stress. Women are also more likely than men to seek spiritual travel experiences. This demographic profile shapes the nature of demand, with travelers seeking authenticity, intention, and emotional connection from their journeys.
Thailand is uniquely positioned to serve this emerging traveler segment, thanks to its rich spiritual heritage, diverse natural landscapes, and an existing wellness infrastructure. Destinations such as Chiang Mai, Pai, Koh Phangan, Phuket, Samui, and Udon Thani are leading the charge in offering immersive spiritual programs. These programs often fall into 3-to-14-day durations, with median pricing ranging from THB4,995 (USD139.86) for shorter stays to over THB226,366 (USD6,338.25) for extended, premium experiences.
Notably, 78% of spiritual travelers prefer nature-based experiences—temples, mountains, beaches, and wellness hotels—over standalone wellness centers or urban environments. The emphasis is on transformation, not tourism.
To effectively cater to this market, the report advises businesses to “speak their language”—both literally and emotionally, emphasizing empathy, intention, and cultural sensitivity. Localizing content and creating bespoke journeys are key to success. Spiritual travelers value storytelling, authenticity, and experiences that resonate on a deeper emotional and spiritual level.
In conclusion, Thailand is poised to lead in spiritual tourism by aligning its offerings with the evolving needs of modern travelers. The report suggests that stakeholders across the hospitality, wellness, and cultural sectors must collaborate to craft curated, localized, and meaningful spiritual experiences that go far beyond the traditional tourist itinerary.
To download and read Spritual Travel Thailand by C9 Hotelworks and Guestasy CLICK
Thailand’s wellness economy has entered a period of rapid expansion, with the market reaching a value of THB1.4 trillion (USD39.2 billion) in 2023, according to the newly released Thailand Wellness Economy Report 2025 by C9 Hotelworks. The surge is most visible in the wellness tourism sector, where total trip expenditures more than doubled year-on-year, from THB194 billion (USD5.43 billion) in 2022 to THB419 billion (USD11.73 billion) in 2023. This increase is largely attributed to international travelers, whose share of wellness-related trips rose from 23% to 40%.
The report emphasizes that wellness in Thailand is evolving beyond spas and retreats, becoming embedded in daily lifestyle choices—from diet and fashion to travel and accommodation. Key market segments include tourism (30%), nutrition and weight management (22%), aesthetics and beauty (17%), traditional and complementary medicine (9%), and fitness (8%).
Consumer behavior reflects this shift. Healthy-labeled food and beverages alone were valued at THB198 billion (USD5.54 billion), while fitness-related products such as apparel and equipment dominate their sector with a 52% market share. Hotels are also adapting by integrating wellness features like yoga, nutrition plans, and recovery therapies into their core offerings, responding to growing consumer expectations.
Upcoming developments include major projects such as Clinique La Prairie’s health resort in Phuket, BDMS Silver Wellness & Residence in Bangkok, and the Fivelements resort in Koh Samui. These reflect Thailand’s positioning as a leading wellness destination in the Asia-Pacific region.
With a CAGR of 8.62% from 2020 to 2023, Thailand’s wellness economy is not just rebounding post-COVID—it’s being redefined. C9 Hotelworks’ insights suggest wellness is no longer a niche, but a foundational element of both consumer lifestyles and the hospitality sector.
To download and read C9 Hotelworks Thailand Wellness Economy Report 2025 CLICK
Bali’s hospitality-managed real estate market has evolved significantly over the past few decades, transitioning from small-scale independent developments to a key hub for internationally branded residences. This year, the Bali branded residences market continues to attract new entrants, including Mandarin Oriental, Anantara, and Aman (Amankila), according to the new Bali Hotel and Branded Residences Report 2025 by C9 Hotelworks and Horwath HTL.
Branded residences first emerged in Bali in the 1990s, with Aman (Aman Villas at Nusa Dua) establishing a foothold. The early 2000s saw further growth, with Banyan Tree, Bvlgari, and Karma launching developments, particularly in Nusa Dua, Bukit Peninsula, and Jimbaran.
While branded residences account for 15% of the total supply, they remain a niche segment compared to non-branded developments. However, investor interest is rising as buyers prioritize structured, professionally managed properties, particularly in an environment of tightening regulatory oversight and increasing demand for credible, brand-backed investments.
As of March 2025, Bali’s hospitality-managed real estate market comprises 59 projects, totaling 3,643 units. The market has seen a notable rise in apartments and condominiums, which now make up 87% of the total supply, while villas represent just 13%. However, small-scale projects continue to dominate, with 41% of developments containing fewer than 30 units. Projects with 31–50 units account for 21%, while 14% fall within the 51–100 unit range. The segment consisting of 101–200-unit projects accounts for 19%, whereas only 5% exceed 200 units, highlighting the scarcity of large-scale residential developments in Bali’s fragmented hospitality-managed real estate market.
Canggu/Berawa, along with Pererenan and Umalas, remains the primary development hub, with 39% of projects consisting of fewer than 30 units. Development activity remains concentrated in Canggu, Uluwatu, and Nusa Dua, with Canggu/Berawa leading the market, accounting for 39% of the total supply. While Canggu benefits from strong rental demand and a vibrant commercial scene, infrastructure constraints and traffic congestion have increasingly become challenges for long-term growth. As a result, developers are shifting focus towards Uluwatu, which now represents 20% of the total supply, as the area sees increased investment in luxury resort-led projects. Other notable locations include Nusa Dua (7%), Tabanan (7%), and Seminyak (6%).
Built-up sales prices for condominiums range from IDR 50–65 million per square meter, while villa prices typically range from IDR 30–50 million per square meter. Branded residences command a 25–35% price premium over comparable non-branded projects, reflecting the added value of brand affiliation, professional management, and structured operational standards.
Branded residences are becoming an increasingly attractive segment within Bali’s hospitality-managed residential market, with opportunities still untapped in certain areas. One notable gap is the absence of hotel-branded condominiums targeting the domestic market. In Jakarta, branded residences have been widely adopted in luxury condominium developments, yet Bali has yet to see a similar trend.
Leasehold ownership has historically been a key limitation for foreign buyers, with tenures typically ranging from 25 to 35 years. This has made Bali less competitive compared to Phuket, where initial leasehold terms are 30 years with the option for two 30-year renewals. However, as land and villa prices in Phuket continue to rise, Bali is emerging as a viable alternative for luxury villa buyers.
Foreign ownership in Bali can be structured through PMA (Foreign Investment) Companies, which allow longer holding periods than Hak Pakai (Right to Use) titles. As regulatory oversight tightens and investors prioritize legal security and structured management, branded residences are expected to gain further traction.
Download and read C9 Hotelworks and Horwath HTL’s Bali Hotel and Branded Residences Report 2025 CLICK
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