There is still time to register for today’s C9 Session (Wednesday 27th November 2027, which will be held at the Amora Phuket Resort Bangtao. How is Longevity and a health-focused lifestyle changing the face of the wellness industry? Join us for a unique 90-minute learning session featuring experts from international medical wellness, tourism, resort and real estate and health-focused culinary sectors as we examine the post COVID19 world as we look what is pushing changes Longevity and Health in an evolving lifestyle destination.
Learn the latest insights and trends in Asia’s most dynamic resort destination, Phuket with series of conversations on what’s driving Phuket’s growing international community.
The C9 Sessions is an ongoing initiative by Asia’s leading branded residences advisory C9 Hotelworks in the hospitality and branded residences industries, inspiring change and advancing entrepreneurial thinking. This event is co-organized with VitalLife Scientific Wellness Center, Phuket powered by Bumrungrad International Hospital, Phuket Hotels Association, and Delivering Asia. This session will be invaluable for tourism, hospitality and the property sectors along with those operating wellness, fitness and restaurant businesses.
Event Schedule
Date: Wednesday, 27 November 2024
Venue: Amora Beach Resort Phuket, Ballroom, 322 Moo 2 Bang Tao Beach, Srisoontorn Road, Cherngtalay, Talang, Phuket 83100. Tel: +66 76 314 236
Registration: 3:00 pm onwards
Session: 4:00 to 5:30 pm
Program
Introduction :
Host:
Sumi Soorian, Chief Marketing and Commercial Officer, The Headland
Phuket’s New Lifestyle Redefined: The Pivot from Wellness to Longevity
Bill Barnett, Managing Director, C9 Hotelworks
Insights on Phuket’s Longevity Market – Insights and Trends
Dr. Polakit Teekakirikul, M.D. ,CEO& Chief Science Officer, VitalLife Phuket
Dr. Suthee Siriwechdaruk, M.D, Chief Administrative Officer, VitalLife Phuket
Moderated by Jules Kay, Managing Director, PropertyGuru Asia Property Awards
Developing a New Lifestyle Wellness/Longevity Community
Kittisak “Kitt” Pattamasaevi, CEO, Montara Hospitality Group
Oversees Trisara Resort and Tri Vananda (Health Resort by Clinique La Prairie)
Longevity vs Wellness – What’s the Difference?
David Thomas Boucher, CEO; Bumrungrad International Hospital Phuket & Market
Dr. Nadzri Mokhtar, Chief Medical Wellness Director, Penang Medical Wellness & Longevity Hub (PMW)
Food for Life – A Dive Into Eating Better, How and Why the Market Is Evolving
Dr. Brian Kunakom, Naturopathic Consultant
Michele Wisla, Plant-Based Health Coach, Our Conscious Kitchen
Moderated by Jayne MacDougall, Executive Director, Phuket Hotels Association
Mindfulness for Hotels – The Missing Link
Suksit Suvunditkul, President of Thailand Hotels Association Southern Chapter and CEO Deevana Hotels and Resorts
Viona Zhang, Deputy Managing Director, C9 Hotelworks
Attendance is complimentary. Advance registration is required and QR code from Eventbrite is required for entry.
To register click on the following link –
A new 180-room branded property, the EQ Phuket has been announced for Kata Beach.
The property, which is located next to Club Med, was developed by a joint venture between Thailand’s Onyx Hospitality and Malaysia’s Equatorial Group.
Investment into the project is THB2.5 billion (approximately USD72 million).
Equatorial Group, a legacy Asian hotel group, has had a surge in activity with its EQ brand.
Niskeo developers shifting to luxury land plots and custom homes as development costs rise is highlighted in the new C9 Hotelworks report –Niseko Tourism and Property Market Review 2024. Another key trend is that resort-grade developments’ market value reached USD2.3 billion in 2024, up 6% after a seven percent rise in 2023.
Development projects across Sapporo, particularly in Niseko, face challenges from rising construction costs and ongoing infrastructure improvements. Many developers are shifting business models to serviced land parcels and custom-designed homes. In broad terms, the trends have helped Niseko avoid overtourism, and the sheer cost has maintained the destination’s luxury positioning.
A surge in construction costs has further slowed project timelines. Raw material prices, including cement, concrete, and lumber, have increased by 25%-38%, compounded by a skilled labor shortage within the tourism sector. These factors have pushed the anticipated completion of some hotel developments beyond 2029. Several projects in Niseko’s pipeline have paused as investors wait for cost pressures to ease.
In the residential market, land values in Niseko have risen steeply, with Hanazono experiencing a 19.5% price increase, as reported by the Ministry of Land, Infrastructure, Transport, and Tourism.
This appreciation, along with yen depreciation, has attracted both individual investors and regional developers to land acquisitions in Hirafu, Outer Hirafu, and Hanazono. In response to high construction costs, developers focus on subdivided land plots and off-plan housing projects to meet changing demand dynamics.
Niseko’s tourism market anticipates additional demand from Southeast Asia. Japan Airlines and All Nippon Airways are expanding codeshare flights to high-demand markets in Indonesia, the Philippines, and Vietnam in 2025. Furthermore, this winter’s seasonal flight schedule at New Chitose International Airport introduces new routes by Singapore Airlines, Thai VietJet Air, and Aero K, strengthening connectivity.
Overall, inbound tourism growth through expanded scheduled and seasonal flights drives demand. Developers are closely monitoring cost trends and infrastructure progress, aiming to bring projects back on track as conditions improve.
To download and read C9 Hotelworks Niseko Tourism and Property Review 2024 CLICK
How is Longevity and a health-focused lifestyle changing the face of the wellness industry? Join us for a unique 90-minute learning session featuring experts from international medical wellness, tourism, resort and real estate, and health-focused culinary sectors.
We will examine the post-COVID-19 world as we look at what is pushing changes in Longevity and Health in an evolving lifestyle destination.
Learn the latest insights and trends in Asia’s most dynamic resort destination, Phuket with a series of conversations on what’s driving Phuket’s growing international community.
The C9 Sessions is an ongoing initiative by Asia’s leading advisory C9 Hotelworks in the hospitality and branded residences industries, inspiring change and advancing entrepreneurial thinking. This event is co-organized with VitalLife Scientific Wellness Center, Phuket powered by Bumrungrad International Hospital, Phuket Hotels Association, and Delivering Asia. This session will be invaluable for tourism, hospitality and the property sectors along with those operating wellness, fitness and restaurant businesses.
Registration Link https://www.eventbrite.com/e/the-c9-sessions-phukets-lifestyle-redefined-longevity-tickets-1076404718489
Event Schedule
Date: Wednesday, 27 November 2024
Venue: Amora Beach Resort Phuket, Ballroom, 322 Moo 2 Bang Tao Beach, Srisoontorn Road, Cherngtalay, Talang, Phuket 83100. Tel: +66 76 314 236
Registration: 3:00 pm onwards
Session: 4:00 to 5:30 pm
Program
Introduction :
Host:
Sumi Soorian, Chief Marketing and Commercial Officer, The Headland
Phuket’s New Lifestyle Redefined: The Pivot from Wellness to Longevity
Bill Barnett, Managing Director, C9 Hotelworks
Insights on Phuket’s Longevity Market – Insights and Trends
Dr. Polakit Teekakirikul, M.D. ,CEO& Chief Science Officer, VitalLife Phuket
Dr. Suthee Siriwechdaruk, M.D, Chief Administrative Officer, VitalLife Phuket
Moderated by David Johnson , CEO, Delivering Asia
Developing a New Lifestyle Wellness/Longevity Community
Kittisak “Kitt” Pattamasaevi, CEO, Montara Hospitality Group
Oversees Trisara Resort and Tri Vananda (Health Resort by Clinique La Prairie)
Longevity vs Wellness – What’s the Difference?
David Thomas Boucher, CEO; Bumrungrad International Hospital Phuket & Market
Dr. Nadzri Mokhtar, Chief Medical Wellness Director, Penang Medical Wellness & Longevity Hub (PMW)
Food for Life – A Dive Into Eating Better, How and Why the Market Is Evolving
Dr. Brian Kunakom, Naturopathic Consultant
Michele Wisla, Plant-Based Health Coach, Our Conscious Kitchen
Moderated by Jayne MacDougall, Executive Director, Phuket Hotels Association
Mindfulness for Hotels – The Missing Link
Suksit Suvunditkul, President of Thailand Hotels Association Southern Chapter and CEO Deevana Hotels and Resorts
Viona Zhang, Deputy Managing Director, C9 Hotelworks
Attendance is complimentary. Advance registration is required and QR code from Eventbrite is required for entry.
C9 Hotelworks newly released ‘The Phuket Luxury Report‘ explores the rising prominence of Phuket as the leading luxury destination in Southeast Asia. What is driving demand for Phuket’s luxury real estate? The island’s combination of natural beauty, high-end amenities, and competitive pricing draws affluent investors and tourists worldwide. Compared to destinations like Miami, Dubai, and Marbella, Phuket’s luxury real estate market is competitively priced, averaging THB 231,579 (USD 6,415) per square meter. Upcoming infrastructure projects, including a THB 6 billion airport expansion and planned light rail system, further boost its investment appeal.
Where are luxury developments located? High-end developments are primarily located along Phuket’s west coast, with accessibility to international schools, healthcare facilities, and luxury retail outlets, particularly in Kamala and Cherng Talay/Bang Tao. The presence of luxury hotel brands in these areas, such as Banyan Tree, Rosewood, and Amanpuri, enhances their exclusivity and global appeal. This demand is driven by diverse buyer profiles, from expatriate families to young professionals seeking lifestyle and investment benefits.
What facilities define Phuket’s luxury lifestyle? The island offers top-tier facilities, including exclusive beach clubs, championship golf courses, and wellness centers, with brands like Clinique La Prairie. Phuket’s high-end marinas and private jet services cater to the ultra-luxury segment, further solidifying the island’s reputation as a premier destination for luxury living.
Overall, Phuket’s blend of luxury, prime locations, and lifestyle offerings establishes it as a compelling choice for both lifestyle buyers and investors aiming for a globally recognized luxury destination.
To download and read C9 Hotelworks – The Luxury Report Phuket CLICK
The C9 Sessions are back in Phuket this Thursday 31st October 2024. We have an awesome 90-minute program on luxury real estate, Michelin restaurants, international schools, hospitals and more.
Phuket has changed dramatically over the last few years as it has morphed from a tourist haven to a residential destination. The more recent transformation is its move to a luxury tier location for property buyers from around the world, buying to live rather than buying to let. The new mantra is Live Phuket.
Join us for a unique 90-minute learning session about all the factors driving this new luxury marketplace. The session will feature experts from international luxury brands and leading real estate developers as well as voices from hospitality, retail, education, medical, and culinary sectors as we examine the factors conspiring to build a global luxury lifestyle destination.
Opening the session will be the launch of The Phuket Luxury Report, an independent study by C9 Hotelworks detailing the rising luxury real estate market on the island. Get insights into what constitutes luxury and non-luxury residences and the importance of comprehensive services in luxury developments. Other highly relevant topics include hearing from the related industry sectors driving the luxury market, from luxury brands like Mercedes Benz and culinary leaders Michelin to medical and education – and why they are important indicators of a growing elite marketplace.
The C9 Sessions is an ongoing initiative by Asia’s leading branded residences advisory C9 Hotelworks in the hospitality and branded residences industries, inspiring change and advancing entrepreneurial thinking. This event is co-organized by Property Guru International (Thailand). This session will be invaluable for agents, and the wider industry, interested in understanding the luxury property market and what is driving its growth.
Event Schedule
Date: Thursday 31st October 2024
Venue: Amora Beach Resort Phuket
Registration: 3:00 pm onwards / Session: 4:00 to 5:30 pm
Attendance is free, to register for the event CLICK
Program
Introduction / David Johnson, CEO, Delivering Asia
Launch of the Phuket Luxury Report – presentation
- Bill Barnett, Managing Director, C9 Hotelworks
Insights from Phuket’s luxury developers
- Stuart Reading, Deputy CEO Laguna Resorts, Banyan Group
- Ravi Chandran, Corporate Affairs Director, Gardens of Eden
- Moderator: Jules Kay, Director, PropertyGuru International (Thailand)
Luxury Brands: what are the luxury property brand demand generators for Phuket?
- Simon Meredith, Head of School, British International School Phuket
- Wilaiporn Pitimanaaree, Senior Vice President, Central Pattana
- Pornchai Jitpreecharn, Assistant Managing Director, Mercedes Benz Phuket
- Dr.Thiti Samuthrat, Assistant Hospital Director, Bangkok Hospital Phuket
- Moderator: David Johnson, CEO, Delivering Asia
Food for Thought: how Michelin is driving luxury dining in Phuket
- Marco Turatti, Executive Chef, InterContinental Phuket Resort
- Mond Suwijak Kunghae, Owner & Chef, Restaurant Royd
- Moderator: Sumi Soorian, Senior Advisor, Phuket Hotels Association
In 2020, Aman Nai Lert Bangkok established a new standard for ultra-luxury branded residences positioning itself as the best-in-market product at the time. Today, the Porsche Design Tower Bangkok, developed in partnership with Ananda Development, has pushed those boundaries further, surpassing THB1 million (just over USD33,000) per square meter. This landmark project not only raises the bar for pricing but also positions Bangkok as a key hub for ultra-luxury urban living, attracting UHNWIs and setting a new benchmark for exclusivity according to C9 Hotelworks newly released Thailand Branded Residences Market Review 2024.
Overall, Thailand’s branded residences market now consists of 46 projects, totaling 10,081 units valued at USD5.7 billion. Of this, 67% of the units are located in resort destinations led by Phuket (41%), while 33% are concentrated in Bangkok. The median price in Bangkok stands at THB279,600 per square meter, significantly higher than the THB163,677 seen in resort areas, reflecting Bangkok’s premium status in the market.
With rising land costs in top-tier destinations like Bangkok and Phuket, developers and brands are increasingly eyeing expansion into second and third-tier locations such as Khao Yai and Rayong, where more affordable opportunities are emerging. Notable developments include the Kempinski Residences Khao Yai and Amatara Residences Rayong.
One critical issue facing branded residences in Thailand is greater clarity on how you can, and may not be able to obtain a hotel license for properties offering hotel-type rental management. While this pertains to both urban and resort developments, the most contentious area in the marketplace today is condominiums that wish to obtain a hotel license. There are inconsistencies in local jurisdiction interpretations of the law on converting residential properties to commercial use and this has created uncertainties in the property sector that need to be remedied.
To download C9 Hotelworks Branded Residences Market Review 2024 CLICK.
South Korea’s luxury real estate market has evolved significantly, transitioning from traditional residential properties to innovative branded residences. The trend began in 2008 when The Ananti Hotel introduced a pioneering co-ownership model, targeting affluent buyers seeking luxury vacation homes and social prestige. This success spurred other domestic brands like Lotte and Hanhwa Resorts to follow suit, while international players such as Marriott, Banyan Tree, and Capella entered the market, adding investment appeal with structured rental programs.
Today, branded residences stand out as high-value investments within South Korea’s luxury real estate market. These properties often command a price premium of up to 4 times the market-wide built-up sales price. Seoul has the highest built-up sales price across all regions, reaching USD28,713 per square meter this year. Nevertheless, branded residences have higher price premiums in resort destinations compared to cities.
Jeju and Gangwon-do, two of the country’s emerging resort markets, have seen significant growth driven by increased tourism activity. The high accessibility from Seoul has spurred demand for secondary homes and investment properties in these areas. Branded residences with recognized affiliations are breaking market sales price records while maintaining an above-average sales pace as these properties are perceived to have higher investment value with less risk. Currently, branded residences in Jeju and Gangwon-do has 4 and 6 times higher built-up sales prices compared to market-wide averages, respectively.
Therefore, with more attractive rental management programs introduced by international hotel brands, we see branded residences continue to grow in demand in South Korea. Property prices in the existing market make branded residences competitive and a viable alternative asset class in the broader real estate sector.
To read and download C9 Hotelworks South Korea Branded Residences Market Review 2024 CLICK
Standalone villas shake up traditional hospitality supply as the market rises. Increasing demand for multi-bedroom accommodation growing, coupled with a preference for spacious and private villas according to new research from C9 Hotelworks in their new Samui Villa Rental Market Review.
In recent years, private villas rented as vacation homes have emerged as a significant segment of tourist accommodation in Samui. Platforms like Airbnb serve this market, offering a range of options from midscale to luxury properties. Independent management companies such as Elite Havens, The Luxe Nomad, and a handful of local groups are significant players in the luxury segment as many consumers require other management and concierge services in addition to only rentals.
According to our market research, there are approximately 5,800 holiday rentals available in Samui. These properties market-wide have an average daily rate of THB13,700 and maintain an annualized occupancy rate of 55% year-to-date in 2024, resulting in a Revenue Per Available Room (RevPAR) of THB7,535. With favorable returns, we see increased investment in the sector, particularly in upscale build-to-rent villas.
While the post-COVID growth of villa developments marks growing family demand on the island, many of the properties lack professional management and product standards, whereby the owners focus on visual presentation and low rental rates as a main sales strategy. The concentration of this supply is located on inland hillside areas with lower investment costs, resulting in reduced rates. Rate pressure does not affect beachfront villas as inventory is still limited.
With spreading competition from often unregulated hospitality supply, the market is turning to management companies with a local operating presence. Access to clientele through brand recognition does not only increase overall rental turnover and rates but also result in better overall cost control from management. Operations are becoming increasingly challenged by the lack of skilled manpower.
To read and download C9 Hotelworks full Samui Villa Rental Market Review CLICK
