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Bintan Hotel Market Update 2020

January 2020

Category: Hotels

Overview

Bintan’s limited accessibility remains a key barrier to unlocking the island’s full tourism potential, with hoteliers placing high hopes on the upcoming international airport to drive future demand.

BINTAN HOTEL SUPPLY 2020

Bintan is located in the northwest of Indonesia within close proximity to Singapore. Currently, there are six seaports and one airport (Raja Haji Fisabilillah airport) on the island. Ferries are the primary transportation mode as the airport only serves domestic flights. Bandar Bentan Telani Ferry Terminal draws the highest number of arrivals, which totaled 1.06 million in 2018 (latest available data).

Over 42% of the hotel supply on the island is located inside the integrated tourism development of Bintan Resorts. It has the highest concentration of internationally branded resorts ranging from midscale to luxury tier. Singapore is the largest source market for Bintan, accounting for 36% of the total international visitors in 2018. Due to the heavy reliance on a single market, room night demand peaks during weekends and Singapore public holidays. However, occupancy drops significantly on weekdays and effectively caps trading numbers. 

There is a much delayed new airport located inside Bintan Resorts, that when finally operational, will alter the island’s tourism ambition. Targeting international flights, the project features a 3,000-meter long runway with capacity of one million passengers annually. The airport could be a positive disruptor, the increased connectivity will draw demand from a wider market. 

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C9 Insider opinions

1
Mainland China is the second-largest source market, which accounts for 24% of the total number of international visitors. Tour groups are the dominant demand segment for Chinese.
2
Unlike many other island destinations, room rate variances between weekdays and weekends range between 20% to 30% on average.
3
Free independent travelers (FITs) are the largest market segment on the island with over 50% share, followed by wholesale and MICE segments.

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