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Thailand Hotel Investment Guide 2026

Samui Hotel and Tourism Market Update June 2025

Samui hotel occupancy peaked in January 2025 with an 8% year-onyear increase, while April saw ADR rise by up to 21%

Samui Property Market Update June 2025

Samui Villa Rental Market Review 2024

Standalone villas shake up traditional hospitality supply as market rises.

Samui Hotel & Tourism Market Review 2024

Resurgence of Samui tourism fueled by domestic travelers, with 69% Y-O-Y growth

Samui Hotel Market Update December 2023

Post pandemic, Samui sees a slow tourism recovery and emphasis on luxury hospitality.

Samui Hotel Market Update April 2023

Samui Hotel Market Update

Samui Plus roll-out is first step in reviving the destination's tourism industry

Samui Hotel Market Update November 2019