Phuket Hotel & Tourism Market Update 2026
Pattaya Hotel Market Update September 2018
September 2018
Category: Hotels
Overview
Pattaya’s hotel market which has been volatile since 2014, is showing signs of increased stability and growth among key operating metrics. In 2017, market-wide RevPAR rose impressively by 8.7% due to strong domestic upward demand. As of June 2017 (latest available data), Thais account for 38% of total hotel guests.
PATTAYA HOTEL PERFORMANCE
Looking inside the numbers, three-star branded hotels are facing intense competition from local developers as they compete over Mainland Chinese group business that represents 40% of the broad market. Independent hotels are reacting to the pressure by dropping rates under THB1,000 during low season to retain cashflow as branded players are increasingly targeting South Korean and Taiwanese groups. India has remained a constant market feeder across all hotel tiers.
Looking at new hotels coming in the pipeline, 69% are branded midscale properties, while the remaining are in budget and economy tiers. In the long run, we expect infrastructure investment including U-Tapao International Airport and the high-speed rail system to help attract new waves of tourism and MICE to the Eastern Economic Corridor area.
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C9 Insider opinions
1
Development of economy and select service properties such as Holiday Inn Express, COSI and OZO targeting Chinese and Indian segments.
2
Number of passenger arrivals at U-Tapao Rayong-Pattaya International Airport rose sharply with a three-year CAGR of 79%.
3
As of June 2017, Mainland China dominated the international source markets, which accounted for 15% of total hotel guests, followed by Russia and South Korea at 6% and 4%, respectively.
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