Phuket’s New Lifestyle Redefined

Overview

In 2023, the Global Wellness Economy is valued at USD 6.32 trillion, achieving a compound annual growth rate (CAGR) of 5.09% between 2019 and 2023. Following a steady recovery in the post-pandemic era, the sector now represents 6.03% of global GDP as of 2023, surpassing key industries such as the Green Economy, Information Technology, and Sports. The industry is predominantly driven by the Aesthetics and Cosmetics segment, accounting for 18.8% of the market, followed by Nutritional Wellness and Weight Management (17.0%) and Fitness and Active Lifestyle (16.4%). 

Thailand’s Wellness Economy ranked 24th globally in 2022, with a total market value of THB 1.2 trillion. The sector’s growth was driven by Nutritional Wellness and Weight Management, contributing 25.3% of the market, followed by Wellness Tourism (22.4%) and Aesthetic and Cosmetic Services (19.5%). In the same year, Wellness Tourism Expenditures in Thailand reached THB 269 billion, supported by a total of 10 million wellness trips, of which 78% were domestic. Notably, 94% of these trips were classified as secondary wellness trips, where wellness activities or experiences were incorporated as part of broader leisure travel itineraries. 

GLOBAL WELLNESS ECONOMY OVERVIEW