India Overtakes China in Pattaya: New C9 Hotelworks Market Review Tracks a THB327 Billion Tourism Economy

Pattaya made THB327 billion in tourism revenue in 2025. That is 86% of the total for the Eastern Economic Corridor (EEC). The Greater Pattaya Hotel & Tourism and Hotel Residences Market Review 2026, just released by C9 Hotelworks, analyzes the demand, hotel supply and hotel residences pipeline behind that figure.

Report highlights

• Demand: Greater Pattaya had about 23.5 million visitor arrivals in 2025. Guest arrivals at registered accommodation totalled 18.3 million, so 77.8% of visitors were guests.
• Source markets: India has overtaken China as Pattaya’s largest international source market. Guest arrivals from India rose 10.9% year-on-year to about 1.81 million in 2025. China fell 34.9% to 1.68 million.
• Domestic base: Thai guests made up 56% of guest arrivals at registered accommodation in May and June, compared with 42% in the international high season. This keeps monthly guest arrivals between 1.3 million and 1.8 million.
• Hotel supply: Greater Pattaya had 46,832 hotel keys across 238 properties as of October 2026. Independent hotels hold 68% of those keys. The pipeline has 3,195 keys, but only 545 are due to open before 2031.
• Hotel residences: The pipeline has 3,848 units across five projects. Branded developments account for 73% of those units (2,822). Completions are expected between 2027 and 2029.
• Connectivity: About 82% of visitors arrive by private vehicle. International access over the longer term depends on air demand at U-Tapao Airport, where a second runway and a new passenger terminal are planned.

Most of Greater Pattaya’s hotel keys are independent, but most of its hotel residences pipeline is branded. The full report covers tourism revenue, source markets, seasonality, hotel supply by zone, the development pipeline and the infrastructure outlook.

Read and download the full Greater Pattaya Hotel & Tourism and Hotel Residences Market Review 2026: CLICK