Thailand Wellness Economy Report
May 2025
Category: Wellness
Overview
According to the latest available data, Thailand’s wellness economy expanded to THB 1.4 trillion in 2023, marking a 28% year-on-year increase.This continuous growth positions Thailand among the top wellness economies globally, ranking 24th worldwide and 9th in the region by market size.
THAILAND’S WELLNESS ECONOMY MARKET VALUE
Thailand’s wellness economy continues to gain momentum, led by the wellness tourism sector, which generated a market value of THB 419 billion in 2023. The majority of wellness hotels in Thailand are located in beach destinations such as Phuket, Phang Nga, Krabi, Samui, Koh Kood, and Koh Change which together represent 60% of total supply. Of the nearly 3,000 keys, 38% are branded, featuring global brands such as COMO, Six Senses, Soneva, and Banyan Tree. Looking ahead, five notable wellness developments are underway, including Fivelements in Samui, the Health Resort by Clinique La Prairie at Tri Vananda in Phuket, Tiva Ao Makham in Phuket, and BDMS Silver Wellness & Residence in Bangkok.
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C9 Insider opinions
1
Thailand’s wellness economy is gaining strong momentum, driven by a sharp rise in the wellness tourism sector. Total wellness trip expenditures more than doubled year-on-year—from THB194 billion in 2022 to THB419 billion in 2023—marking a significant jump in market value. This growth was largely fueled by international travelers, whose share of wellness trips increased from 23% to 40% within the same period.
2
Wellness is no longer confined to a single aspect of life—Wellness now extends into daily habits, eating choices, fashion, and personal identity. Within the physical health segment, fitness apparel and footwear lead with a 52% market share, reflecting a lifestyle-oriented approach to health among consumers. In parallel, demand for healthier consumption is evident, with healthy-labeled foods and beverages valued at THB 198 billion.
3
Wellness is increasingly becoming a standard feature in hospitality, particularly in beach and resort destinations. No longer limited to dedicated wellness retreats, many hotels are now integrating wellness elements—such as yoga, nutrition, and recovery activities—into their core offerings. As consumer expectations evolve, wellness is poised to become as fundamental as having a fitness center.
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