Game-Changing 1,000 Rai Integrated Resort Town for Khao Lak’s Memories Beach

Khao Lak’s iconic Memories surf beach is set to undergo a major transformation into a green-focused resort town named Matalay, which translates to “come to the sea.”

Global design firm Gensler has created a master plan that reimagines the area, integrating the existing Memories Beach and surf facilities into a vibrant surf village with sustainable bamboo architecture.

Matalay will feature a stunning 1.1-kilometer stretch of white sand beach and will include five oceanfront resorts. The development will incorporate a green belt and multiple lakes to enhance mobility throughout the site. It will also include a hospital, an international school, wellness centers, glamping options, a town center with commercial spaces, residential areas, and cultural attractions.

Thai creative leader Boonserm Premthada from Bangkok Project Studio has been tapped to design art installations and a park that will add to the area’s appeal.

The Boonsoong family fully owns the Matalay project, and the development advisory team is led by former JLL Hotels and Hospitality Group senior executive Mike Batchelor with his company, Hospitality Capital Advisors Group (HCA).

Construction is already underway, and HCA is currently in discussions with potential co-developers for the hotel sites.