Japan Branded Residences Market Snapshot 2026

Overview

The Japan Branded Residences Market Snapshot 2026 provides an overview of the country’s branded residences market. In 2026, the market reached JPY487.1 billion (USD3 billion) in value across 1,012 launched units, at an average unit sales price of JPY481.3 million (USD3 million), with supply concentrated in resort condominium developments across Hokkaido and Okinawa.

Key Sections Covered

• Market Value, Launched Units and Unit Pricing
• Development Type and Chain Scale Positioning
• Supply by Product Type
• Regional Supply Distribution and Resort versus Urban Split

Supply Concentrates in Resort Destinations, Led by Standalone and Luxury Tier Developments

Japan’s branded residences market reached JPY487.1 billion (USD3 billion) across 1,012 launched units in 2026, with an average unit sales price of JPY481.3 million (USD3 million).

Across Asia, the branded residences market reached USD40 billion in 2026, up 30.3% year-on-year from USD30.7 billion. Japan recorded the second-highest average unit sales price in the region after the Maldives.

Total supply comprises 1,917 units across 19 properties. Condominiums account for 87% of supply, followed by hybrid products at 8% and landed properties at 5%. Luxury-tier developments represent 68% of properties, or 13 of the 19 projects.

The development mix is led by standalone developments at 40% of total supply (766 units), ahead of developments co-located with a hotel at 37% and mixed-use at 23%, making Japan one of Asia’s most standalone-led branded residences markets.

Resort destinations represent 91% of Japan’s branded residence supply, compared with 9% in urban markets. Hokkaido holds the largest share at 68% of total supply (1,299 units). Within Hokkaido, Niseko accounts for 1,095 units, or 57% of national supply, where Aman, Capella and One&Only are the leading brands. Okinawa follows at 19% (356 units) and Chūbu at 4% (89 units). Kantō accounts for the remaining 9% (173 units), all of it in Tokyo, which is Japan’s only urban branded residences market.