Thailand Branded Residences Market Snapshot 2026

Overview

The Thailand Branded Residences Market Review 2026 provides an overview of the country’s branded residences market. In 2026, the market reached THB205.3 billion (USD6.4 billion) in value across 13,124 launched units, a 13.2% year-on-year increase, with supply concentrated in condominium developments across Bangkok, Phuket and Hua Hin.

Key Sections Covered

• Market Value, Launched Units and Asia Market Position
• Development Type and Chain Scale Positioning
• Supply by Product Type
• Destination Supply Distribution and Resort versus Urban Split

Supply Concentrates in Bangkok and Phuket, Led by Condominium and Luxury Developments

Thailand’s branded residences market reached THB205.3 billion (USD6.4 billion) across 13,124 launched units in 2026, a 13.2% year-on-year increase. Within Asia’s USD40 billion branded residences market, up 30.3% year-on-year from USD30.7 billion, Thailand ranks second by market value after Vietnam.

Total supply comprises 13,947 units across 63 properties, with condominiums accounting for 96% of supply, followed by landed properties at 3% and hybrid products at 1%. By chain scale, the luxury class accounts for 48% of developments, or 30 of the 63 properties. Thailand has the highest number of luxury branded residence properties in Asia, ahead of Vietnam with 19 and South Korea with 13.

Standalone branded residences account for 3,008 units, or 22% of total supply, ahead of the 17% Asia average. Thailand also has three non-hospitality branded residence properties, including Porsche Design Tower Bangkok and design- and fashion-branded developments in Phuket.

Resort destinations account for 64% of total supply (8,916 units), compared with 36% in urban destinations. Bangkok leads all destinations at 5,031 units and accounts for the whole of the urban segment. Among resort destinations, Phuket leads with 3,465 units, followed by Hua Hin with 3,017 units, Pattaya with 1,775 units and Koh Samui with 480 units. A further 179 units are distributed across Khao Yai, Rayong, Nakhon Si Thammarat and Phang Nga.