Etro, the Italian luxury fashion house, is expanding its global presence by introducing its first branded residence in Thailand. This development represents Etro’s second branded residence project worldwide, signaling the brand’s entry into the high-end real estate market. Located in Phuket, a prominent resort destination, the Etro Residences Phuket is poised to cater to international buyers and Etro loyalists seeking a luxury living experience.
Limited Number of Units for Exclusive Market
The Etro Residences Phuket will feature just eight units, each ranging from 220 to 420 square meters. Positioned on the second and third floors of two beachfront buildings, these residences are designed to provide expansive living spaces with views of the surrounding environment. The project is set to complete in 2027.
The limited number of residences aligns with the growing trend of high-net-worth individuals seeking exclusive properties in sought-after locations. This project is intended to meet the demand for luxury residences that combine prestige, privacy, and access to high-end amenities.
Part of the Gardens of Eden Development
The residences are part of the Gardens of Eden, a luxury beachfront residential complex being developed by the Phuket-based Amal Group of Companies. This development offers a combination of privacy and proximity to Phuket’s key attractions, which is likely to appeal to investors and buyers looking for both residential and potential rental opportunities in a high-demand location.
Design by Etro Home Interiors and Tierra Design
The interiors of the residences will be designed by Etro Home Interiors, bringing the brand’s established design aesthetic to the real estate sector. The interiors will feature elements that reflect Etro’s luxury identity, focusing on quality craftsmanship and distinctive design.
The architectural work for the project will be led by Tierra Design, a firm known for its innovative and sophisticated approach to residential developments. The involvement of Tierra Design ensures that the residences will be functional, well-designed, and aligned with global architectural standards.
Aligning with Trends in Luxury Real Estate
The Etro Residences Phuket reflects the increasing interest in branded residences, particularly in locations such as Phuket, which has become a key market for high-end real estate. According to a recent report by C9 Hotelworks, branded residences in Thailand have seen steady growth, with a notable surge in demand for properties associated with prestigious global brands. As these branded developments continue to capture the attention of high-net-worth individuals, they offer a compelling investment opportunity due to their exclusivity, high design standards, and premium positioning within the luxury real estate market.
As luxury developments continue to gain traction among international buyers, branded residences offer both a unique lifestyle choice and a promising investment in the evolving global property market. The limited number of units and the high-profile brand affiliation are likely to contribute to the property’s appeal, aligning with the growing demand for premium residences in sought-after destinations like Phuket.
With the launch of this project, Etro is positioning itself within a competitive but growing sector, tapping into the demand for high-quality, design-forward residences in prime global locations.
